With protective face masks here to stay until a COVID-19 vaccine is developed, it’s safe to say that the way we wear makeup will change. This means gravitating away from statement lips and contoured cheekbones and shifting toward creative eye and brow makeup looks.
Mask-friendly eye makeup looks have already seen an uptick in popularity on social media ― “eye” searches during April on the popular makeup subreddit r/makeupaddiction were up 36% from March. And makeup-obsessed redditors like Chloe Richmond have shared their own personal looks on the channel, signifying a clear trend on the rise.
Makeup artist Shureice Dawn posted an eye look that became a viral success: a crystal mask and matching eye makeup look. She thinks it’s an indicator of where makeup looks are going in the near future.
“Eye makeup will become the way many people choose to express themselves,” Dawn said. “We will soon have to smile only with our eyes, and this is why eye makeup will become more important than ever.”
Makeup has always been about personal expression and in times like these, that concept remains unchanged. Just ensure that any makeup look you create is comfortable and doesn’t require you to fidget around with your face mask, which could increase your risk of contracting COVID-19.